What will I learn?

Marketing provides a broad set of skills and interests that cover sales, retail operations, research skills, and import/export operations and logistics.

Marketing is primarily concerned with two main concepts: the identification and assessment of consumer and industrial market needs and the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to define new opportunities and refine existing opportunities. Marketers also are responsible for developing and managing products and services, along with promotion, distribution, and pricing appropriate to the targeted market opportunities. Students who major in marketing enjoy a wide range of employment opportunities. These include sales and sales management, services marketing, retailing, brand management, market research, distribution and logistics, and advertising.


The internationalization of business is a critical reality to those operating in the modern business world. Understanding cross-cultural differences in markets and business practices and adopting an international competitive mindset is critical to the success of today's business leaders. The international business specialization is designed for students who are interested in entering the international arena. This program is designed for students of any major, with electives that span such areas as marketing, management, economics and finance. Due to the nature of international business, this specialization requires 12-15 total hours, including an overseas study component.

Career Opportunities:

Numerous opportunities exist for students with marketing degrees. Some of those include sales, branding, supply chain, marketing research analysis, retail and purchasing, import/export operations, and logistics management. At the doctoral level, most graduates take on professorial positions.

Which department am I in?

Culverhouse College of Business

Study options

Full Time (120 credit hours)

Tuition fees
US$30,250.00 per year

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected October 2021

Start date

12 January 2022


Culverhouse College of Business

361 Stadium Dr,



35487, United States

Entry requirements

For students from United States

Students completing a high school diploma equivalent to U.S degree.

For international students

Students completing a high school diploma equivalent to U.S degree.

International applicants must submit an official qualifying English Proficiency test score:

TOEFL iBT score of 79 and above

TOEFL paper-based score of 550 and above

IELTS score of 6.0 or above

Pearson’s Test of English score of 54 or above

Duolingo English Test score of 51 or above

International Application Deadlines: Fall Semester: May 1; Spring Semester: October 1

*There may be different IELTS requirements depending on your chosen course.


About The University of Alabama

Boasting a long history of success, The University of Alabama produces legendary results through our scholars’ research and service.

  • Located in the mid-size city of Tuscaloosa, Alabama
  • 200 programs in 10 academic schools
  • Scholarships for international students at all levels
  • More than 600 student organizations