What will I learn?

If you’re a creative, strategic thinker with a passion for communicating, Western Michigan University’s advertising and promotion major at the Haworth College of Business is the right choice for you. Focusing on hands-on learning with courses emphasizing experiential learning and portfolio-development opportunities, the program boasts small class sizes and faculty that bring real-world experience into the classroom. It is also among only 10 percent of advertising education housed within a business college, offering a unique mix of marketing, communication and business fundamentals to help land that dream position.

Ninety-seven percent of advertising and promotion graduates are actively engaged within three months of graduation.

After you graduate

Recent WMU graduates with degrees in advertising and promotion are working as:

Account coordinators and executives
Advertising, brand and project managers
Copywriters and art directors
Digital analytics managers
Digital creative directors
Event planners
Internet marketing managers
Marketing coordinators and associates
Media planners, buyers and sales representatives
Production specialists
Social media managers
Strategic planners and market research analysts

Which department am I in?

Haworth College of Business

Study options

Full Time (122 credit hours)

Tuition fees
US$17,541.00 per year
Undergraduate Upper-level 56 or more credits – USD $20,649
Application deadline

15 November 2021

Start date

10 January 2022

Venue

Western Michigan University

1903 W Michigan Avenue,

KALAMAZOO,

Michigan,

49008, United States

Entry requirements

For students from United States

A first-year applicant is a student who is applying for admission and who has not attempted or earned any college credit after graduating from high school/secondary school (or earned equivalent).

For international students

A first-year applicant is a student who is applying for admission and who has not attempted or earned any college credit after graduating from high school/secondary school (or earned equivalent).

Minimum English proficiency test scores:

Test of English as a Foreign Language (TOEFL): 71 iBT

International English Language Testing System (IELTS) Academic: 6.0

Pearson Test of English, Academic Module (PTE): 48

Michigan English Test (MET): 48

Application deadlines:

Fall: June 15; Spring: October 15 (Extended to November 15!)

*There may be different IELTS requirements depending on your chosen course.

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