What will I learn?

The degree in Business Analytics is designed to prepare students for a career in business analytics by developing their business knowledge, their technical skills and their communication skills. A McKinsey Global Institute report predicts that by 2018 the US will need 1.5 million managers with these skills.

Business analytics involves the use of data analysis and computer models to make better business decisions. Organizations use business analytics to answer strategic questions such as (1) which products and services that we provide are most profitable (2) who are our most profitable customers and (3) where should we locate our retail outlets and our distribution centers. Business analytics are also used for tactical decisions in optimizing an organization's day-to-day operations, marketing, purchasing and pricing decisions.

Banks, credit card companies and insurance companies use business analytics to predict the profitability of potential customers and to offer better deals to the more profitable customers. Online vendors use business analytics to make recommendations to customers. Manufacturers use business analytics to optimize the location of their distribution centers and to optimally manage the movement of products through their supply chain. Retailers use business analytics to grow their revenues through customer loyalty programs. Sports teams have used business analytics to gain a competitive advantage in selecting players and in making tactical decisions on the field.

Business analytics is transforming the way traditional businesses make decisions. It is also the critical element in an entire industry of internet companies that provides services, search capabilities and social networking. These companies use business analytics to glean marketable insights from the massive amounts of data that they collect from their users.

The Business Analytics program also provides students the background to gain industry certifications in commercial software for data analysis and tools used for optimizing online sales and advertising. This further enhances students' job opportunities.

Students who major in Business Analytics need quantitative skills, interpersonal skills, an interest in business and a desire to be a pioneer in a rapidly growing new field.

Which department am I in?

Haslam College of Business

Study options

Full Time (120 hours)

Tuition fees
US$31,426.00 per year
Start date

21 August 2019, 8 January 2020


Haslam College of Business

453 Haslam Business Building,



37996, United States

Entry requirements

For students from United States

Students are required to have TOEFL score of 523 on the paper-based test.

For international students

Applicants must have a completion of high school or college academic work.

If your native language is not English, you must demonstrate English proficiency unless you are a US citizen or a permanent resident.

  • IELTS (International English Language Testing System) minimum score of 6.5
  • TOEFL (Paper-based) score of 523
  • TOEFL (iBT) score of 70
  • Completing the ELS 112 intensive program

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.