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What will I learn?

Marketing focuses on managing the customer assets of the firm to develop and enhance customer value. Its goal is to create and communicate value propositions that anticipate and match the needs of current and potential customers through coordinated strategy and execution. Marketing work includes understanding customer behavior, actively developing products and services, determining pricing, managing channels and institutions to distribute and deliver products and services, and selecting and executing integrated communications activities.


In the Paul College of Business and Economics business administration major marketing option you’ll learn how to research markets and understand consumer behavior, develop and maintain products and services of high value for customers, how to use analytical methods for making marketing decisions, as well as how to deliver and communicate them across digital and traditional channels. All marketing option students cap their studies with a live marketing project through our marketing workshop. Our Marketing Department is ranked among the best in the country based on scholarly research, bringing cutting-edge knowledge into the classroom to give you a competitive edge in the marketplace.


Advertising and promotions manager
Brand manager
Digital marketer
Market analyst
Market researcher
New product development
Sales professional


Students will demonstrate proficiency in the core content areas of business.
Students will think critically to address business situations.
Students will demonstrate communication skills to interact effectively in business situations.
Students will identify and understand the ethical dimensions and implications of business decisions.
Students will demonstrate the ability to analyze a business situation by applying a multiple stakeholder lens.
Students will demonstrate an understanding of business practices as they relate to local, national and global competitiveness.

Which department am I in?

Peter T. Paul College of Business and Economics

Study options

Full Time (4 years)

Tuition fees
US$34,430.00 per year
Application deadline

15 October 2022, 15 November 2022

Start date

24 January 2023, 28 August 2023


University of New Hampshire

105 Main Street,


New Hampshire,

03824, United States

Entry requirements

For students from United States

Students must have a GPA of 2.5 or greater.

For international students

Each student must have their official high school diploma or general equivalency diploma.

English Language Score:

Minimum TOEFL score is 80 (internet version), 550 (paper version), 213 (computer version); recommended minimum IELTS score is 6.5; recommend Duolingo score is 105 or higher.

Application Deadlines - Early Action (Fall) - November 15; Regular Decision (Fall) - February 1; Regular Decision (Spring) - October 15.

*There may be different IELTS requirements depending on your chosen course.


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