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Communication Major: Business Applications Option (B.A.)


What will I learn?

If you enjoy connecting with other people and are considering a career in marketing, advertising or business management, our business applications option within the communication degree program will give you a head start. The program is offered in collaboration with UNH’s Peter T. Paul College of Business and Economics, allowing you to enhance your liberal arts education with professional training in your field of interest. You’ll have the opportunity to take courses in areas such as marketing, organizational behavior, leadership, advertising or retail management. An internship requirement provides hands-on learning and career preparation.


In addition to the opportunity to enroll in select introductory business administration and marketing courses at Paul College, this curriculum option allows students to make connections between their major degree courses, such as advertising and social communication, public speaking and collaborative leadership, and their professional interests in digital and social media engagement, marketing solutions, entrepreneurial communication and project management. Internships through the Department of Communication allow you to connect your scholarly training with practical experience.


Advertising producer
Human resources administrator
Marketing specialist
Public relations manager
Retail manager


The Department of Communication in collaboration with the Department of Marketing and the Department of Management in the Peter T. Paul College of Business and Economics offers a business applications option for communication students. The objective of the business applications option is to offer a select group of communication students the opportunity to augment the liberal arts focus of their major with professional training in such areas as marketing, advertising and organizational behavior. Qualified students who meet all requirements will graduate1 with a B.A. degree in communication: business applications, an achievement which will be recorded on their official transcripts.

Which department am I in?

College of Liberal Arts

Study options

Full Time (128 hours)

Tuition fees
US$34,430.00 per year
Application deadline

Expected October, November 2023

Start date

28 August 2023


University of New Hampshire

105 Main Street,


New Hampshire,

03824, United States

Entry requirements

For students from United States

Admission to a bachelor's degree program is based upon successful completion of a strong secondary school program of college preparatory coursework. Primary consideration is given to the academic record, as demonstrated by the quality of the candidate's secondary school course selections, achievement in their secondary school courses and recommendation. Consideration is also given to character, initiative, leadership, and special talents.

For international students

Each student must have their official high school diploma or general equivalency diploma. Students must have maintain a minimum in-major GPA of 2.5.

English Language Score:

Minimum TOEFL score is 80 (internet version), 550 (paper version), 213 (computer version); recommended minimum IELTS score is 6.5; recommend Duolingo score is 105 or higher.

Application Deadlines - Early Action (Fall) - November 15; Regular Decision (Fall) - February 1; Regular Decision (Spring) - October 15.

*There may be different IELTS requirements depending on your chosen course.


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