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General Business (BBA)



What will I learn?

SVSU's General Business program pushes students to challenge the way everyday business is done on a local, national and global scale. With acclaimed faculty at the helm, an entire breadth of knowledge and invaluable skills are unleashed as students thrive in their understanding and applications of proven organizational and business approaches. Having access to state-of-the-art facilities like a Bloomberg trading room and consumer behavior labs encourages students to improve upon their ability to identify and analyze problems, develop and communicate potential solutions, make and implement decisions and then monitor data-driven results. From learning to contend with complex business challenges, to advancing organizational practices, to actively applying ingenious solutions that work—majors in the program will drive economic growth in whatever workplace they find themselves in.

SVSU's General Business program is the most flexible of the business majors and offers a strong foundation in accounting and economic courses. In later years, students advance their academic career by selecting courses from various business disciplines including accounting, finance, management, marketing, supply chain management, international business and professional sales. Life as a General Business major means that students can tailor their academic career to fit their professional interests.

Career Opportunities

Human Resources Specialist
Financial Planner
Management Analyst
Management of Private Business
Customer Service Manager
Branch Manager
Human Resources Manager

Which department am I in?

The Scott L. Carmona College of Business

Study options

Full Time (4 years)

Tuition fees
US$24,639.00 per year
Application deadline

15 March 2023

Start date

9 January 2023, 8 May 2023


The Scott L. Carmona College of Business

7400 Bay Road,



48710, United States

Entry requirements

For students from United States

Students must have a GPA 2.50.

For international students

Students must have a high school equivalent. Minimum GPA: 2.0. English Language Scores: TOEFL (iBT) - 61, IELTS - 5.5, PTE - 45, ELS Certificate - 110, Education First - B2. Application Deadlines: Fall (August) Semester: July 1; Winter (January) Semester: November 1; Spring (May) Semester: March 15.

*There may be different IELTS requirements depending on your chosen course.


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