What will I learn?

Business analytics – the management, analysis, and utilization of data in strategic, operational, and tactical decision making – is increasingly identified by executives as a top priority as businesses around the world seek out new areas of competitive advantage.

Leveraging the expertise of top faculty in Information Technology Management, Marketing, and Business Statistics, the Business Analytics certificate will provide you with the knowledge and skills to manage, analyze, and use data to support strategic decision making within your organization:

  • Develop statistical and predictive models for business analytics
  • Use forecasting methods to support managerial, financial, and operational statistics
  • Implement business intelligence solutions using data warehousing and data mining techniques
  • Use a wide range of reporting and OLAP tools for business analytics, including Business Objects, Excel Data Mining Client, Python, R, SAP BW, SAS, SPSS, SQL Server BI Development Studio
  • Employ text mining, web mining, and visualization tools for business decisions
  • Perform marketing analytics using statistical models
  • Analyze customer data for customer acquisition, retention, and profitability

Which department am I in?

Sheldon B. Lubar School of Business

Study options

Online/Distance (15 credits)

Tuition fees
USD $2,550 per course or USD $12,750 to complete the certificate

*Price shown is for indicative purposes, please check with institution

Start date

25 January 2021

Entry requirements

For students from United States

Applicants must possess a baccalaureate degree and have a minimum 2.75 cumulative undergraduate grade point average to be admitted in to a certificate program.

For international students

To be considered for admission, you must have completed a bachelor’s degree with an overall GPA of 2.75 or better.

English proficiency requirement: TOEFL IBT - 79 – 120; IELTS - 6.5 - 9.0; Cambridge English Advanced/Cambridge English Proficiency - C1 level or higher.

*There may be different IELTS requirements depending on your chosen course.


About this uni

Students can expect to learn beyond the classroom and many programs incorporate unique and exciting academic internship opportunities.

  • A globally-engaged, top research university
  • Located in Wisconsin’s largest city, Milwaukee
  • 195 academic programs
  • 18:1 student-to-teacher ratio