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What will I learn?

Big data’s ability to understand customer needs is changing the way products and services are being marketed. The Marketing Analytics concentration provides you with an understanding of the tools and techniques that can help you interpret customer review and capitalize on social media interactions to create, plan and support effective marketing campaigns in any business.

Choose three of the following courses to earn the certificate:

BIA 652 Multivariate Data Analytics

BIA 658 Social Network Analytics

BIA 660 Web Analytics

MIS 637 Knowledge Discovery in Databases

In addition, students must complete BIA 672 Marketing Analytics.

Which department am I in?

School of Business

Study options

Full Time (9 months)

Tuition fees
US$40,940.00 per year
Start date

18 January 2023


School of Business

1 Castle Point Terrace,


New Jersey,

7030, United States

Online/Distance (9 months)

Tuition fees
US$40,940.00 per year
Start date

18 January 2023

Entry requirements

For students from United States

Admission into a graduate certificate program requires an undergraduate degree in engineering or related disciplines with a "B" average or better from an accredited college or university.

For international students

Applicants have a bachelor's degree from an accredited college or university.

< p>English language proficiency students must score at least 74 on TOEFL iBT, 550 on TOEFL PBT, 6 on IELTS.

online Application deadlines: Fall: August 15; Spring: January 15.

*There may be different IELTS requirements depending on your chosen course.


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