What will I learn?

The Keiser University Bachelor of Science in Integrated Marketing Communications prepares students for careers in the fields of marketing, advertising, public relations, communications, social media technology and its applications, and management. Students are offered courses in management, marketing, public relations, social media technology/applications, and communications in order to learn key concepts for ethical decision making and other marketing/communication elements. Students will also learn to apply marketing and communication theories and practices in the workplace, both locally and globally.

Program Objectives

The following objectives are designed to meet Keiser University’s mission and its goals:

  • Apply key concepts of communication theory and practice in the workplace;
  • Understand communication concepts of social media and how to apply these concepts within the workplace;
  • Understand and apply management and marketing skills in connection with the evolving landscape of marketing and communications;
  • Utilize technology required within the framework of communications and marketing to optimize potential in the workplace.

Prerequisites for Major Courses


Which department am I in?

Flagship Residential Campus

Study options

Full Time (Three to four years)

Tuition fees
US$30,768.00 per year

*Price shown is for indicative purposes, please check with institution

Start date

31 August 2020


Flagship Residential Campus

2600 North Military Trail, West Palm Beach,


33409, United States

Entry requirements

For international students

Successful completion of a secondary school program equivalent to high school in the United States. (Official records must be evaluated by an approved educational evaluator service attesting that completion is equivalent to secondary school completed in the United States)

Certification of financial ability to meet tuition and other necessary expenses or ability to qualify for financial aid as an eligible non-citizen.

If an applicant’s primary language is not English, the applicant must present a TOEFL score of 500 or higher on a paper-based examination, a score of 173 on a computer-based examination, an internet-based score (iBT) of 61, or an IELTS score of 6.0 or higher.

Find your nearest IELTS test centre and test dates

There may be different IELTS requirements depending on your chosen course.


About this uni

Keiser University has a strong international character to its student body, providing a home-away-from-home for students from all over the world.

  • Career-focused education
  • Campuses across Florida and the world
  • Associate, bachelor’s, master’s & doctorate degree programs
  • Learning culture of ‘students first’