COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Marketing is a key factor contributing to the success of any business organization. It is the dynamic and creative process of the development, pricing, promotion, and distribution of products and services to satisfy customer and organizational objectives. Effective marketing requires an integration of eclectic knowledge and the skills pertinent to understanding consumer behavior, planning and analyzing marketing research data, thinking strategically, and managing people.

Students learn how marketing supports an organization's objectives; how to examine consumer motivation and behavior; how to price, promote, and distribute products and services; and how to plan and analyze market research data to make good decisions.

Graduates of the marketing major find an exciting and broad spectrum of career opportunities in brand/product management, industrial selling, retailing, sales management, advertising, marketing research, customer-service management, and other areas.

Which department am I in?

Sheldon B. Lubar School of Business

Study options

Full Time (Minimum of 123 credits)

Tuition fees
US$21,168.00 per year

*Price shown is for indicative purposes, please check with institution

Start date

25 January 2021


Sheldon B. Lubar School of Business

3202 N. Maryland Ave.,



53211, United States

Entry requirements

For students from United States

High school graduation (or the equivalent) is required for admission. We carefully consider your academic preparation, as evidenced by the pattern and rigor of your high school coursework, class rank (if available), overall GPA and grades in specific courses related to your intended major at UWM.

For international students

High school graduation (or the equivalent) is required for admission.

English Language Proficiency

  • TOEFL IBT: 65-120
  • TOEFL PBT: 513-677
  • IELTS: 5.0-9.0
  • PTEA: 45+
  • IB: 5 In HL English
  • British A – Level: C or Better

*There may be different IELTS requirements depending on your chosen course.


About this uni

Students can expect to learn beyond the classroom and many programs incorporate unique and exciting academic internship opportunities.

  • A globally-engaged, top research university
  • Located in Wisconsin’s largest city, Milwaukee
  • 195 academic programs
  • 18:1 student-to-teacher ratio