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What will I learn?

The Richard T. Robertson School of Media and Culture offers a Bachelor of Science in Mass Communications with concentrations in one of four areas: advertising, journalism, media production or public relations. The concentration in advertising prepares students for careers at advertising agencies, marketing departments of corporations or service organizations, and media companies.

Student learning outcomes

Upon completing this program, students will know and know how to do the following:

  • Write correctly and clearly in forms and styles appropriate for the communication professions, audiences and purposes they serve
  • Conduct research and evaluate information by methods appropriate to the communication professions in which they work
  • Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness
  • Apply tools and technologies appropriate for the communication professions in which they work
  • Apply basic numerical and statistical concepts
  • Think critically, creatively and independently
  • Demonstrate an understanding of the history and role of professionals and institutions in shaping communications
  • Understand and apply the principles and laws appropriate to the communication professions in which they work, including copyright and trademark law
  • Demonstrate an understanding of the diversity of groups in a global society in relationship to communications
  • Demonstrate an understanding of professional ethical principles and work ethically
  • Understand concepts and apply theories in the use and presentation of images and information.

Majors

  • Media Production
  • Advertising / Creative
  • Public Relations
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Which department am I in?

College of Humanities and Sciences

Study options

Full Time (120 credit hours)

Tuition fees
US$32,742.00 per year

*Price shown is for indicative purposes, please check with institution

Start date

23 August 2022

Venue

College of Humanities and Sciences

828 West Franklin Street,

RICHMOND,

Virginia,

23284, United States

Entry requirements

For students from United States

Admission to a Virginia Commonwealth University undergraduate degree program requires graduation from a secondary school or the equivalent (lyceum, senior middle school, university preparatory school, completion of GCSE exams, Standard 12 graduation, etc.), which typically consists of at least 12 years beyond kindergarten. Your secondary education should be the type that would prepare you for entrance to a recognized university in your home country.

For international students

Admission to a Virginia Commonwealth University undergraduate degree program requires graduation from a secondary school or the equivalent (lyceum, senior middle school, university preparatory school, completion of GCSE exams, Standard 12 graduation, etc.), which typically consists of at least 12 years beyond kindergarten. Your secondary education should be the type that would prepare you for entrance to a recognized university in your home country. The required TOEFL score for undergraduate applicants is 70 iBT, reading 13-18, Listening 12-19 and Writing 21-23 PBT; or IELTS of 6.0 (academic band score). The required PTE score is 53. Application Deadline: Fall semester: June 1; Spring semester: Oct. 1.

*There may be different IELTS requirements depending on your chosen course.

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About Virginia Commonwealth University

Virginia Commonwealth University is a top 100 research university and number one public postgraduate arts school in the US.

  • VCU is one of the top 3 research universities in Virginia
  • 21% growth in sponsored awards in a 10-year period
  • 1,600 international students from 108 countries
  • 173-acre campus in downtown Richmond

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