COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

Today's businesses collect an incredible amount of data from nearly every customer touch point, from point-of-sale transactions, customer service interactions, social media feedback, search engine entries, market research activities, sales data, demographic information, and more. As of now, only a tiny portion of this data is analyzed. By getting a business analytics master’s degree, you will become skilled in using big data to create powerful solutions to help companies increase sales, reach new customers, develop new products, enhance customer experiences, and more. You will acquire a broad and in-depth training in multiple disciplines related to business analytics, including management information systems (MIS), marketing, accounting, finance, management, and engineering. The program prepares you to enter one of today’s top business careers.

The business analytics program is career-focused. It was developed in conjunction with top employers, such as Intuit, Excellus, and Price Waterhouse, with a curriculum designed to help students understand and connect contemporary analytics technologies with today's business practices. Students are prepared for positions in such areas as marketing research, analytics, and consulting; digital analytics; web intelligence and analytics; accounting and financial analytics and risk management; supply chain analytics; customer analytics; and consulting.

Analytics electives

  • ACCT-645 Accounting Analytics
  • MGIS-720 Information Systems Design
  • MGIS-725 Data Management and Analytics
  • MGIS-735 Design and Information Systems
  • STAT-741 Regression Analysis
  • STAT-745 Predictive Analytics
  • STAT-747 Principles of Statistical Data Mining
  • STAT-773 Time Series Analysis and Forecasting
  • STAT-784 Categorical Data Analytics

Which department am I in?

Saunders College of Business

Study options

Full Time (30 credit hours)

Tuition fees
US$50,136.00 per year
USD $50,136 is for 12-18 Credit Hours; USD $37,602 for 9 Credit Hours
Start date

10 January 2022


Saunders College of Business

105 Lomb Memorial Drive,


New York,

14623, United States

Online/Distance (30 credit hours)

Tuition fees
US$35,730.00 per year
USD $1,191 per credit hour
Start date

10 January 2022

Entry requirements

For students from United States

To be eligible to apply for any RIT graduate program you must hold (or be in anticipation of) a baccalaureate degree (or equivalent) from an accredited university or college.

For international students

Applicants must

  • Hold a baccalaureate degree (or equivalent) from an accredited university or college.
  • A minimum score of 88 on the TOEFL or 6.5 on the IELTS exams is required.

*There may be different IELTS requirements depending on your chosen course.