What will I learn?

Our MS in Marketing Analytics is a focused degree designed for those who want to expand their experience with fact-based decision-making and gain the skills necessary to build a career in the fast-paced and lucrative field of marketing analytics. Get trained in a specialized niche while making connections in the industry, leveraging New York City’s energy in order to build the career you’re meant for.

Our MS in Marketing Analytics curriculum covers key areas in the industry, including marketing research, customer relationship management, and customer intelligence. You can tailor your education by taking advantage of elective courses in different domains of marketing or data analytics. Our faculty are connected to some of the top companies and organizations throughout New York City, putting you face-to-face with marketing executives from American Express, Microsoft, Landor, Oracle, and many others.

Through our team-based class assignments, you will learn critical business management skills, including how to conduct market research, how to make data-driven decisions, and how to manage customer relationships. As a marketing manager, you will be able to strategically use various channels, including interactive and direct marketing, and advertising and sales promotion across traditional and digital platforms.

CAREER OPTIONS

  • Business Development Manager
  • Business Operations Specialist
  • Customer Intelligence Analyst
  • Market Research Analyst
  • Market Research Manager
  • Market Research Consultant
  • Marketing Director
  • Marketing Consultant

Which department am I in?

Lubin School of Business

Study options

Full Time (30 - 36 credits)

Tuition fees
USD $1,344 per credit

*Price shown is for indicative purposes, please check with institution

Start date

24 January 2022

Venue

Pace University

New York City Campus,

One Pace Plaza,

New York,

10038, United States

Entry requirements

For students from United States

Applicants to Pace University graduate degree and certificate programs must hold a bachelor's degree from an accredited college or university if postsecondary education was completed in the United States. Applicants who are currently in their senior year at an undergraduate institution may apply for admission, but acceptance will be contingent upon receipt of a final transcript indicating all senior year grades and receipt of the bachelor's degree. Applicants who have attended institutions outside of the U.S. must hold a degree equivalent to a U.S. bachelor's degree.

For international students

Applicants to Pace University graduate degree and certificate programs must hold a bachelor's degree from an accredited college or university if postsecondary education was completed in the United States. Applicants who are currently in their senior year at an undergraduate institution may apply for admission, but acceptance will be contingent upon receipt of a final transcript indicating all senior year grades and receipt of the bachelor's degree. Applicants who have attended institutions outside of the U.S. must hold a degree equivalent to a U.S. bachelor's degree.

If you are applying to programs within the Lubin School of Business:

TOEFL scores of 90 (Internet-based version)

IELTS score of 7.0

Pearson PTE score of 61

*There may be different IELTS requirements depending on your chosen course.

ADD TO MY FAVOURITES

About Pace University

90% of bachelor’s graduates and 96% of master’s graduates in employment within one year

  • No.1 for Upward Economic Mobility of Students (2017)
  • Home to 2,100 international students from over 107 countries
  • Enjoys dual accreditation in business & accounting by AACSB
  • Students will benefit from student-to-faculty ratio of 14:1