The objective of the Master of Science in Marketing Research (MSMR) is to prepare students for successful careers in marketing research, marketing planning, product and brand management, and related fields.
Offered weeknights in Arlington, the 36-credit hour MSMR program blends fundamental theories, contemporary applications, and real-world questions to provide students with the skills necessary to drive successful strategy.
Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities.
*Price shown is for indicative purposes, please check with institution
Expected May 2027
Arlington Campus
701 S. Nedderman Drive,
Arlington,
Texas,
76019, South, United States
Graduate Index Score
The MSMR Program employs an index score to estimate candidates likelihood of success in business graduate programs.
The index score is calculated as GMAT + (GPA * 200).
An index score of 1,200 or higher is typical of a successful candidate.
Academic Performance: Grade Point Average (GPA)
An undergraduate GPA of 3.25 (on a 4-point scale, as calculated by Graduate Admissions) is typical of a successful candidate. GPA calculation is based on the last 60 hours of the applicants undergraduate program.
A graduate GPA of 3.00 based on at least 24 hours will also be considered.
Graduate Performance Indicator: GMAT/GRE Component & Composite Scores
The following test scores are strong predictors of graduate success:
GMAT/GRE Quantitative and Verbal scores above the 50th percentile
GMAT composite score of 580 or higher
Although there is no commonly accepted method for conversion of GRE to GMAT composite scores, the algorithm provided by the Educational Testing Service (ETS) has proven to be a useful tool in estimating a comparable GMAT composite score.
Communication Skills
The MSMR Program has established communication standards designed to ensure that all students are eligible to perform as Graduate Teaching/Research Assistants.
All candidates must complete a face-to-face interview (in-person or online) with the MSMR Program Director.
Applicants whose native language is not English must demonstrate a sufficient level of skill with the English language to engender confidence in success in graduate studies. The MSMR Program accepts several forms of assessment, providing that scores meet or exceed the following criteria:
IELTS: Band scores of 6.5 on all skills
TOEFL iBT: Total Composite 81, with preferred section scores of Listening (16), Reading (20), Speaking (23), and Writing (22).
Personal Statement/Accomplishments
Statement of Purpose: A thoughtful, well-written statement clearly expressing educational objectives, communicating a passion for marketing research, and providing a glimpse of the applicants personality.
Letters of Recommendation: Letters from three persons familiar with the applicants academic background and/or work experience who can speak to the applicants potential for success in graduate school.
Academic & Professional Experience
Academic Institution: General quality and specific program accreditation of degree-granting institution.
Professional Experience: Work experience, professional certification or licensure.
IELTS: Band scores of 6.5 on all skills
TOEFL iBT: Total Composite 81, with preferred section scores of Listening (16), Reading (20), Speaking (23), and Writing (22).
*There may be different IELTS requirements depending on your chosen course.
Product of
Get to hear first-hand experiences from past students, join groups and more with our new community feature!
View community now!
With top-tier academics, influential research, and immersive professional experiences, UTA prepares high-achieving students to excel worldwide.
