COVID-19 update: This course will start online and continue on campus later. Read more

What will I learn?

The strategic and digital communication concentration is a Distance Education program and does not require students to come to Knoxville. The concentration is designed for career starters and career changers who want a flexible degree that is professionally oriented and that cuts across the college disciplinary areas. The strategic and digital communication concentration is practitioner focused and provides stand-alone courses that are asynchronous and fully online. Courses build upon what all four Schools—Advertising and Public Relations, Communication Studies, Information Sciences, and Journalism and Electronic Media—bring to the contemporary job market.

Strategic and Digital Communication Concentration - Course only option without comprehensive exam

The strategic and digital communication concentration requires that students select from the list of courses that are specific to this concentration. The Distance Education concentration requires a minimum of 30 graduate credit hours of approved course work. Students in the strategic and digital communication concentration are not allowed to take Knoxville Campus course sections.

Which department am I in?

College of Communication and Information

Study options

Full Time (30 credit hours)

Tuition fees
US$31,139.00 per year
Start date

Expected August 2022

Venue

College of Communication and Information

302 Communications, 1345 Circle Park Drive,

KNOXVILLE,

Tennessee,

37996, United States

Entry requirements

For students from United States

Applicants must have obtained a bachelor’s degree from a college or university accredited by the appropriate regional accrediting agency, recognized by the Council on Higher Education Accreditation (CHEEA). A non-U.S.?degree must be equivalent to a bachelor’s degree from the United States and must be granted by a recognized or accredited foreign institution. United States degree holders must have earned a minimum of 2.7 out of a possible 4.0 GPA or a minimum of 3.0 during the senior year of undergraduate study. If you have completed previous graduate coursework, you must have earned a minimum of 3.0 out of a possible 4.0 GPA.

For international students

A bachelor’s degree is required for entry into the master’s program. Students lacking academic or professional experience may be required to take prerequisite courses.

An applicant requesting admission to the Graduate School may be required to submit results of the TOEFL or IELTS. Minimum score requirements for admission to the Graduate School are:

  • a total score of 80 on the internet-based TOEFL (iBT),
  • a 6.5 overall band score on the IELTS.

*There may be different IELTS requirements depending on your chosen course.

ADD TO MY FAVOURITES