PhD in Business Administration, Marketing

Washington State University

The doctorate in business administration with an emphasis in marketing at Washington State University is designed to prepare graduates for careers in research and teaching. The primary goal of the marketing doctoral program is to train academics for placements at AACSB-accredited peer institutions (preferably with a doctoral program of their own) throughout the United States and abroad. Those with a completed master’s degree in a business discipline can complete the doctorate in four years of full-time resident study. The program encompasses a variety of formal and informal interactions and projects with faculty and others, as well as course work, comprehensive exams, and dissertation research. It enables students to develop substantial competencies in the theory, practice, and research methodology essential to the advancement of marketing knowledge, while accommodating individual backgrounds, experiences, and objectives. Course work covers topics associated with the scholarly pursuit of marketing as well as topics from supporting fields of inquiry such as psychology, sociology, and management. Extensive coverage of research methods and statistics associated with the social sciences also is a large component of the program. In addition to specific coursework, the marketing doctoral program also provides an environment in which students can develop research competencies in close association with the marketing faculty and other graduate students.

Carson College of Business