What will I learn?

The major in strategic communication combines coursework and skills in public relations, advertising, media studies, speech communication and more for a robust field of study to prepare students for leadership positions in advertising, public relations, promotions, campaigns and corporate communication, etc. Students will learn and apply theoretical knowledge in written and oral demonstrations and will build a professional toolkit preparing them to understand the nuances of digital media literacies, both as a producer and as a consumer of media texts.

The major in strategic communication combines knowledge management, public relations, problem-solving, negotiation, leadership, persuasion, media literacy, communication theory, corporate and crisis communication, promotions and communication campaigns for graduates to apply that knowledge in workforce situations.

Learning Outcomes

Successful graduates of this program will be able to:

Demonstrate knowledge of the fundamental theories and ethical best practices of strategic communication.
Apply the acquired knowledge, skills and research methods to the completion of an original thesis in strategic communication.
Gain exposure to global connectivity and interactivity through the exploration of corporate, social and political environments across borders.
Apply current communication and media technologies to address clients' problems related to advocacy and/or reputation management.

Which department am I in?

School of Communications, Department of Communications and Journalism

Study options

Full Time (Complete at least 120 total credit hours)

Tuition fees
US$28,500.00 per year

*Price shown is for indicative purposes, please check with institution

Application deadline

15 June 2022

Start date

17 January 2022, 22 August 2022


St Louis Home Campus

470 East Lockwood Avenue,



63119, United States

Entry requirements

For students from United States

Only courses completed with a grade of C- or above will count toward fulfilling the specific requirements of the major.

For international students

Students must completed high school or from a home school program.

English language proficiency requirement:

TOEFL: iBT: 80

TOEFL: pBT: 550

IELTS: Academic: 6.0

Duolingo: 120

Pearson: 53

Cambridge Academic English: 169

Password: 6.0

GTEC: 1201

iTEP: 3.7

SAT's English-based Reading and Writing Score: 450

ACT composite score: 23

*There may be different IELTS requirements depending on your chosen course.


About Webster University

90 per cent of international students have established career connections with regional employment providers in St. Louis, and other areas in the USA.

  • Highest ranked university in the St. Louis region
  • Average class size of ten
  • Globally-focused community, representing 138 countries
  • International scholarships available

Get in touch