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The Bachelor of Science in Business Analytics provides students with the ability to apply appropriate business analytics techniques so that business data can be transformed into value-added information. This will in turn help organisations to improve their performance, understand their customers better and identify areas for improvement in the organisations’ processes. The programme helps students to acquire these learning outcomes through a well-structured curriculum that cultivates in them the two core knowledge fields of fundamental business management and data mining. The curriculum is designed to first equip graduates with fundamental business knowledge such as management, accounting, marketing, operations, and IT management, followed by a comprehensive set of analytics (data mining) courses. Armed with fundamental business knowledge and relevant business analytics skills, graduates will be able to perform the entire spectrum of activities needed for generating and harnessing business intelligence. This programme targets working adults and mature learners who are in jobs who require skills to make sense of the immense data that is collected be it on the Internet or in databases or data warehouses. Professionals in IT or other fields seeking a mid-career switch to jobs in Business Analytics can also benefit from this programme. Graduates are business analytics vendors and system integrators, consulting and marketing research firms and end-users of business analytics across the private and public sectors.
School of Business
Expected March 2017
Expected July 2017
School of Business
461 Clementi Road,
Other English Language Requirements accepted: TOEFL score at least 580 (Paper-based) including Test of Written English (TWE) with score above 4.5 / Pearson Test in English (Academic) 58 (with no band less than 50).