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Bachelor of Business (Marketing)



What will I learn?

A Bachelor of Business in Marketing provides you with the skills to engage and influence customers, develop brand loyalty programs and execute strategic campaigns. A marketing degree delivers key information on how to enhance core business knowledge with marketing practices, using an eye for industry trends, responsibilities, needs and opportunities. You’ll graduate job-ready with a strong body of business knowledge and marketing ability.

This degree builds a strong understanding of business principles while you learn marketing theories, practice and the role that marketing plays in the success of contemporary organisations. This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up-to-date information. This course also involves industry work placement where you will gain hands-on experience that complements your theoretical knowledge.

Career opportunities

As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups.

Career paths

Marketing Coordinator
Assistant Product Manager
Sales Manager
Social Media Specialist

Learning outcomes

Understand the concept of influence and use it to create unforgettable engagement
Develop brand loyalty by creating a connection with the customer
Build exciting and strategic campaigns to catch consumers’ eyes
Incorporate industry trends, needs and opportunities into masterful marketing



Study options

Full Time (3 years)

Tuition fees
A$25,120.00 (US$ 16,865) per year
Total course tuition fee: AUD $75,360
Start date

20 February 2023, 5 June 2023, 18 September 2023


Melbourne campus

Flinders Street Campus,

196 Flinders Street,



3000, MELBOURNE, Australia

Full Time (3 years)

Tuition fees
A$25,120.00 (US$ 16,865) per year
Total course tuition fee: AUD $75,360
Start date

20 February 2023, 5 June 2023, 18 September 2023


Adelaide Campus

Wakefield Street Campus,

88 Wakefield Street,


South Australia,

5000, ADELAIDE, Australia

Entry requirements

For students from United States

Year 12 (Australian secondary school certificate) or equivalent OR Successful completion of a Vocational qualification (AQF Level 4 or above), or Successful completion of a Higher Education qualification. Equivalent IELTS 6.0 (Academic) with skills band no less than 5.5

For international students

Australian Year 12 or equivalent; and
Academic IELTS 6.0 (no band less than 5.5) or equivalent

Pathways options

Offered by this university

APM College of Business and Communication offers below pathways courses for this subject

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