Bachelor of Business - Marketing

Swinburne University of Technology - Vietnam Campus

Develop advanced marketing and managerial skills to think strategically and succeed in this exciting industry. In this major, you’ll learn how to deploy traditional and digital marketing strategies, research the market, understand consumer behaviour, logically design a marketing plan, promote a brand and use data to inform marketing decisions that deliver integrated marketing strategies. Students who successfully complete this course will be able to:define and integrate theoretical principles applicable to a business discipline and apply those principles in a range of practices, systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts, formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the environment, economy and society, coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas, communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience, build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies work collaboratively in diverse groups.