This combined program allows students to broaden their business expertise while gaining specialist skills in marketing and digital strategy. Students will develop high-level leadership, strategic and analytical capabilities through the MBA, alongside targeted knowledge in marketing, branding, digital platforms and consumer engagement.
Ideal for aspiring managers and marketing professionals, the program blends core business foundations with cutting-edge digital marketing strategies-preparing graduates to lead, innovate and succeed in a rapidly evolving global business landscape.
This program develops your understanding of marketing strategy principles, consumer psychology and behaviour, and strategic tactics. Specialisation in particular aspects of marketing is also offered within:
*Price shown is for indicative purposes, please check with institution
May 2027
Newcastle City Campus
Cnr King and Auckland Streets,
Newcastle,
New South Wales,
2300, Newcastle, Australia
*Price shown is for indicative purposes, please check with institution
January 2027
Newcastle City Campus
Cnr King and Auckland Streets,
Newcastle,
New South Wales,
2300, Newcastle, Australia
Bachelor (Honours) Degree, or an equivalent or higher qualification; or
Bachelor Degree, or an equivalent qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, marketing; or
Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or
*There may be different IELTS requirements depending on your chosen course.
The University of Newcastle, Australia is ranked in the top 1% universities in the world.