Study Master of Business Administration / Master of Marketing and Digital Strategy at The University of Newcastle in Australia, College of Human and Social Futures

Master of Business Administration / Master of Marketing and Digital Strategy

Australia

11

What will I learn?

This combined program allows students to broaden their business expertise while gaining specialist skills in marketing and digital strategy. Students will develop high-level leadership, strategic and analytical capabilities through the MBA, alongside targeted knowledge in marketing, branding, digital platforms and consumer engagement.

Ideal for aspiring managers and marketing professionals, the program blends core business foundations with cutting-edge digital marketing strategies-preparing graduates to lead, innovate and succeed in a rapidly evolving global business landscape.

This program develops your understanding of marketing strategy principles, consumer psychology and behaviour, and strategic tactics. Specialisation in particular aspects of marketing is also offered within:

  • Media and advertising strategy
  • Brand value creation
  • Customer experience management
  • Digital marketing

Which department am I in?

College of Human and Social Futures

CRICOS

117172H

Study options

Full Time (2 Years)

Tuition fees
A$49,366.00 (US$ 32,533) per year

*Price shown is for indicative purposes, please check with institution

Start date

May 2027

Venue

Newcastle City Campus

Cnr King and Auckland Streets,

Newcastle,

New South Wales,

2300, Newcastle, Australia

Full Time (2 Years)

Tuition fees
A$49,366.00 (US$ 32,533) per year

*Price shown is for indicative purposes, please check with institution

Start date

January 2027

Venue

Newcastle City Campus

Cnr King and Auckland Streets,

Newcastle,

New South Wales,

2300, Newcastle, Australia

Entry requirements

For international students

Bachelor (Honours) Degree, or an equivalent or higher qualification; or

Bachelor Degree, or an equivalent qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, marketing; or

Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or

*There may be different IELTS requirements depending on your chosen course.

Add to my favourites

Product of

Have you discovered our IDP community?

Get to hear first-hand experiences from past students, join groups and more with our new community feature!

View community now!
cta banner image

About The University of Newcastle

The University of Newcastle, Australia is ranked in the top 1% universities in the world.

  • 13 Subjects in the Top 200
  • No. 2 in the world for Climate Action (THE Impact Rankings)
  • Over 37,000 students from 96 nations
  • Leading Regional Economy

Get in touch