This program is comprehensive, contemporary and practical. It equips you with digital transformation skills and data-driven insights to promote socially responsible marketing fostering a strategic and entrepreneurial mindset.
The program can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two, to allow you to balance your professional and personal life and study at a time and pace that suits you.
This program develops your understanding of marketing strategy principles, consumer psychology and behaviour, and strategic tactics. Specialisation in particular aspects of marketing is also offered within:
*Price shown is for indicative purposes, please check with institution
January 2027
Newcastle City Campus
Cnr King and Auckland Streets,
Newcastle,
New South Wales,
2300, Newcastle, Australia
*Price shown is for indicative purposes, please check with institution
August 2027
Newcastle City Campus
Cnr King and Auckland Streets,
Newcastle,
New South Wales,
2300, Newcastle, Australia
Bachelor (Honours) Degree, or an equivalent or higher qualification; or
Bachelor Degree, or an equivalent or higher qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or
Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or
*There may be different IELTS requirements depending on your chosen course.
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