Bachelor of Commerce in Sport and Event Management

University of Guelph

The objective of the Sport and Event Management major is to provide students with advanced knowledge of the field, from the business value of sport and events to their contribution to community and society, and to inspire and engage students to become innovative leaders in this dynamic sector of our economy. Building on a strong foundation of commerce courses in marketing, accounting, economics, human resource management and strategy, students in Sport and Event Management will develop depth of knowledge in key aspects of sport, including sponsorship, media, event hosting, stakeholder engagement and organizational leadership.Courses extend beyond the traditional lecture-based format to include community based group projects, guest lecturers, in-class simulations and case-based learning to help link academic expertise and theory with industry practice. An integral part of the program is experiential learning to balance theory with practice. Experiential courses are embedded in the curriculum, and students are also encouraged to participate in guided learning opportunities outside the conventional classroom through independent study courses, study abroad, and industry networking events. On completion of the program, students have the analytical and communication skills and experience required for a career with government organizations, commercial clubs, professional teams or sport businesses, in Canada and internationally. Graduates are prepared for positions in sport promotion and marketing, facility and event management, sport media and communication, and sport policy development.Demonstrate the ability to think critically by identifying, evaluating and integrating relevant information from a variety of sources to solve complex business problemsDemonstrate an ability to work effectively in teams, through the application of appropriate knowledge and skills such as responsible decision-making and personal accountabilityIdentify and professionally respond to team issues and develop a new approach to enhance team performanceDiscuss and apply principles of corporate social responsibility to business issues and operations. Communicate effectively in a business context through written documents to a variety of audiencesCommunicate effectively in a business context through oral communication to a variety of audiencesDemonstrate competency and understanding of core business knowledge and concepts.Demonstrate proficiency in the ability to integrate knowledge and understanding within specific majors through analysis and recommendation of solutions to major specific business problems and business decision-making.