Study Bachelor of Business (Hons) in Business Studies (Artificial Intelligence for Enterprise) at Technological University of the Shannon: Midlands Midwest in Ireland, Faculty of Business and Humanities
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Bachelor of Business (Hons) in Business Studies (Artificial Intelligence for Enterprise)

Ireland

1

What will I learn?

Our new degree is designed to give students a competitive edge with an understanding of AI and its applications in real-world business settings. The business landscape is evolving rapidly, with artificial intelligence (AI) driving unprecedented transformation across industries. Our new Bachelor of Business degree in Business Studies with a focus on AI for Enterprise equips students with the knowledge and skills to excel in this fast-paced environment. By blending core business principles with practical AI applications, this program bridges the gap between traditional business education and the future of enterprise innovation.Each semester includes a specialised AI subject, starting with the fundamentals of machine learning, AI, and generative AI. As students progress, they will delve into the ethical, societal, and legal dimensions of AI. In semester two of Year 3, students will apply their knowledge in a real-world work placement, gaining hands-on experience in industries such as finance, technology, or healthcare.Course content is delivered through engaging lectures, lab practicals, and tutorials. Students will examine case studies, and participate in interactive workshops, and AI-focused projects, tackling real-world challenges such as developing AI-powered marketing campaigns or optimising supply chain processes. This degree is ideal for students seeking a multidisciplinary education that combines business acumen with technological innovation. Graduates will be prepared to lead businesses into the future, harnessing the power of AI to drive meaningful change.

Which department am I in?

Faculty of Business and Humanities

Study options

Full Time (4 Years)

Tuition fees
€13,500.00 (US$ 14,468) per year
Start date

September 2026

Venue

Athlone Campus

University Road,

Athlone,

Westmeath,

N37 HD68, Midlands Region, Republic of Ireland

Entry requirements

For international students

Leaving Cert

A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.

QQI (FETAC):

Any QQI level 5 award with a minimum of Distinction grade in three modules.

*There may be different IELTS requirements depending on your chosen course.

Pathways options

Offered by other partners

This university accepts pathways courses from
  • Canadore College
  • Durham College
  • Niagara College
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