Bachelor of Business majoring in Strategic Management

The University of Waikato

Strategic Management is about envisaging a company's future, finding new market opportunities, and developing a clear plan to achieve growth and success. Strategy is at the top level of management. This subject will teach you how to develop innovative growth strategies for business that will stretch their horizons and set them up for success. Identify new ways of enabling firms to expand into new markets, launch new products, and deliver added economic and social value. Strategic Management considers the 'total enterprise' to ensure all of an organisation's resources are being well managed as a cohesive unit. Students will learn how to think critically about a company's situation, its key strengths and weaknesses, and devise strategies to improve future performance. You'll also develop an eye to spot emerging competitive threats, and explore new opportunities or barriers that could impact on a firm's future. For example, changing consumer trends or technological innovations, and keeping pace with industry or legal changes.

Waikato Management School