Bachelor of Marketing, Design, and Digital Content

Yoobee Colleges

Build a career doing what you love. Our degree helps you turn ideas into work that inspires, connects and makes an impact. Choose a specialist stream in Marketing, Design or Digital Content Strategy. Build your portfolio and industry experience from day one OR Graduate with a professional portfolio and real industry experience. Build a strong foundation across creativity, design, marketing and digital content while exploring your chosen specialisation. Select one or two primary strands (Marketing, Design, or Digital Content Strategy) then personalise your degree with electives to build the skills, portfolio and career pathway that's right for you. Core Courses: Fundamentals of Creativity, Design and Marketing: Build a strong foundation in creative thinking, design, and marketing while developing practical skills using industry-standard tools and processes. Create effective creative solutions through authentic projects informed by consumer insights, stakeholder feedback, and professional practice. Creative Industry and Consumer Insights: Explore the creative industries through the lens of business, entrepreneurship, and consumer behaviour. Develop the skills to interpret audience insights, manage creative projects, and make informed creative decisions. Visual Narrative: Learn the principles of visual storytelling through story development, storyboarding, and narrative design. Create engaging screen-based experiences while strengthening critical thinking and communication skills. Marketing Strand: Marketing Principles: Develop a strong understanding of traditional and digital marketing, audience behaviour, and campaign planning. Apply strategic marketing principles to create effective campaigns that connect with the right audiences. Campaign Fundamentals: Plan and deliver integrated marketing campaigns across multiple digital channels. Learn how to develop creative concepts, select the right platforms, and measure campaign success. Design Strand: UX/UI Fundamentals: Build a foundation in user-centred design using contemporary UX and UI tools. Create intuitive digital experiences through research, prototyping, testing, and iterative design. Digital Design Tools: Develop practical skills in industry-standard creative software to produce professional digital assets. Transform ideas into polished designs for print, digital, and marketing applications. Digital Content Strategy Strand: Strategy Fundamentals: Learn how to plan, organise, and measure content that supports marketing objectives. Develop audience-focused content strategies informed by data, SEO, and brand goals. Multi-Platform Content Basics: Create engaging content tailored to different digital platforms and audiences. Develop practical skills in short-form video, copywriting, and platform-specific content production.

Faculty of Design