Graduate Diploma in Commerce in Marketing

University of Canterbury

The Graduate Diploma in Commerce offers students an opportunity to complement and extend their undergraduate studies with further study in one of six commerce subjects. It is ideal for those who wish to transition into postgraduate study and is also suitable for graduates with a non-commerce degree who have an interest or career goals in any of these areas. For non-commerce graduates who are working in roles with a business focus, studying the GradDipCom part-time can help expand your knowledge in a business discipline and upskill you on current concepts and practices. This makes the Diploma a great option for professional development. Our continuous exposure to advertising and sales pitches leads us to believe that marketing activities begin only when goods or services have been produced. But that is only the tip of the iceberg. Marketing is concerned with the analysis of customer needs and securing information needed to design and produce goods or services that match buyer expectations. Strategic research methods, advertising and promotion, merchandising, sales, and management of products and services are utilised in the process, which applies to profit-oriented firms as well as not-for-profit organisations. Study Involve: Get involved in annual UC-wide competitions, such as entre for young entrepreneurs, and communities such as Te Pokapu Rakahinonga, UC Centre for Entrepreneurship, as well as inter-university business challenges. Build your product and service development, planning, project management, and teamwork skills, and gain real-world experience and make connections with businesses and the community. Internships and company-related projects taken as part of your studies count towards your degree and help enhance your resume. Past students have worked with a diverse range of organisations, such as Animates, Burgerfuel, Creatrix Ltd, Deep South Ice Cream, Golden Eagle Brewery, Harvey Cameron, Riccarton House, Top Hi-Fi, and others.

UC Business School