This course helps you understand how AI is transforming branding and marketing - and how you can use it in real organisations. You’ll explore the relationship between brand strategy, creativity, analytics and AI‑enabled tools, building a strong foundation in both theory and practice.
Across your modules, you’ll learn how to:
Analyse audiences and consumer behaviour to understand what shapes brand perception and engagement
Use AI tools in branding and marketing to design, test and optimise campaigns
Evaluate data and insight to support strategic decision‑making
Explore the ethics of AI and understand how technology influences trust, creativity and consumer experience
Apply branding theory in practice through case studies, group work and hands‑on projects
Develop your research skills to prepare for your dissertation or future professional work
*Price shown is for indicative purposes, please check with institution
January 2027
Brunel University of London
Kingston Lane,
Uxbridge,
Middlesex,
UB8 3PH, Southern England, United Kingdom
A 2.2 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject.
*There may be different IELTS requirements depending on your chosen course.
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