Digital Business MSc

Newcastle University

Our Digital Business MSc equips you to lead any digital initiative, including the cross-functional automation of marketing and supply chain functions and business analytics. Learn also to plan digital ventures and explore the possibilities to start-up your own business.Our contemporary Digital Business MSc prepares you for the complex and ever-changing digital landscape.Demand for digital business professionals is high. Throughout this programme, employability activities and coaching are purposely interwoven into learning. This will help to set you up for a career in multiple areas of the digital business industry.It covers the core components of digital business, including:leading-edge technologies, such as artificial intelligence and data analyticsconsultancy based practice to support real clientsidentifying and planning for digital start-upslong-term business strategiesinnovation managementbusiness processes involving customers and suppliersbusiness analytics to inform decision‑makingdigital marketingproject managementthe alignment of people behaviour for digital benefits realisation

Newcastle University Business School