Study Digital Marketing and Analytics MSc at University of Liverpool in the UK, University of Liverpool

About this course

About this course
- Overview
- Department
Study options
Entry requirements
- International

What will I learn?

This course has been designed to boost your digital marketing skills and meet the increasing demand marketers who can effectively utilise digital technologies and make strategic data-driven decisions. This course offers a range of exemptions for the CIM professional qualification modules, which are highly sought by employers and will give you a significant advantage in the job market. You will learn how to employ digital techniques and insights from marketing analytics to build stronger relations with consumers, improve business performance and identify new opportunities. You will also gain practical problem-solving skills through an in-depth study of real-life case studies, alongside rigorous training in research methods, data analysis techniques, critical thinking and the use of analytics toolkits. To pass the programme, you need to successfully complete six 20-credit modules and a final 60-credit applied research project or dissertation.

Which department am I in?

University of Liverpool

Study options

Full Time (12 Months)

Tuition fees

£2,666.67 (US$ 3,444) Month

This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected August 2027

Start date

September 2026

Venue

Liverpool Campus

Foundation Building,

Brownlow Hill,

Liverpool,

L69 7ZX, Northern England, United Kingdom

Full Time (12 Months)

Tuition fees

£2,666.67 (US$ 3,444) Month

This is a provisional fee yet to be approved

*Price shown is for indicative purposes, please check with institution

Start date

September 2027

Venue

Liverpool Campus

Foundation Building,

Brownlow Hill,

Liverpool,

L69 7ZX, Northern England, United Kingdom

Entry requirements

For international students

We accept a 2:2 honours degree from a UK university, or an equivalent academic qualification from a similar non-UK institution. The MSc Marketing is suitable for graduates of any discipline and assumes no prior knowledge of marketing, and is, therefore, not suitable for applicants with a first degree in Marketing. We require a Bachelor's degree from a recognised institution.

*There may be different IELTS requirements depending on your chosen course.