Digital Marketing with Events Management - BA (Hons)

Abertay University

**Please note This course is advanced entry to Year 3 only (depending on your qualifications). Year 1 and Year 2 entry is available via our new Marketing course N520****Get prepared for a great career in marketing and event management on this CIM-accredited Digital Marketing degree with outstanding industry links. You’ll learn about social media marketing, brand management, market research and how to organise marketing events.**The events industry is worth £42.3 billion to the UK economy, with corporate events planners and agencies forecasting a big increase in employment opportunities.Digital Marketing and Events Management fit together perfectly. You'll develop marketing strategies - including digital and social media - alongside event management, promotion and budgeting. **This strong mix of digital marketing and event management skills** is designed to make you highly appealing to future employers.**Outstanding work placements & study abroad options****Focussed squarely on employability**, there's an option to go on a work placement and gain valuable industry experience, or you can choose to study overseas.Industry experience is key: you'll discover how businesses operate through work placements, expert guest speakers, projects tackling real-life business problems, campaign pitches and offsite visits. **Successfully completing the course takes you partway towards a professional CIM qualification.**We'll teach you how to understand different markets, manage customer relationships and communicate your brand strategy effectively through successful events.Our students graduate work-ready, with a passion for innovation, teamwork and creative thinking.**Scotland’s Top Modern University for Student Satisfaction**Abertay is widely regarded as THE place to come for student satisfaction and high quality teaching. But don't just take our word for it: * **Top Scottish Modern University** - Guardian University Guide 2026.* **Scotland's Top Modern University for Student Satisfaction** - The Complete University Guide 2027 and Times Good University Guide 2026. * **UK Top 10 for Student Experience** - The Times Good University Guide 2025 and The Daily Mail University Guide 2024.

Faculty of Design, Informatics and Business