Choosing the most effective influencers and Social Media tactics can transform a brand while the smart use of Artificial Intelligence has changed the way we analyse and choose marketing actions. On our MSc Digital Marketing course, you’ll learn how to use these marketing opportunities and learn how ideas can drive growth for businesses and make a positive contribution to society and globally.
Whatever you want to do after studying or coming from the world of work, you’ll gain the necessary soft and hard skills and experience to build your future career within the large spectrum of digital marketing applications and an ethical use of AI.
Marketing theory is key and we know that combining it with practical experience is the most valuable approach. You’ll have the opportunity to focus more on digital analytics or content marketing management, according to your preferences. Also, you’ll learn digital marketing and practice with real business contexts, state-of-the-art platforms and tools in our Social Media Marketing Lab to give you a competitive advantage in your employability.
*Price shown is for indicative purposes, please check with institution
January 2027
Headington Campus (admin campus)
Marston Road Site, Jack Straws Lane, Marston,
Oxford,
Oxfordshire,
OX3 0FL, Southern England, United Kingdom
*Price shown is for indicative purposes, please check with institution
September 2026
Headington Campus (admin campus)
Marston Road Site, Jack Straws Lane, Marston,
Oxford,
Oxfordshire,
OX3 0FL, Southern England, United Kingdom
A minimum of a second class honours degree (2:2) in any academic discipline, or equivalent overseas degree from a recognised institution.
*There may be different IELTS requirements depending on your chosen course.
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Excellent graduate outcomes, with over 87 percent of Oxford Brookes students in employment or further study within six months of graduating.
