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What will I learn?


Our MSc Digital Marketing course gives you an opportunity to build a successful career in this fast-growing global sector.

Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.

The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge, and practical experience to meet this demand.


Assessment is 100% coursework based. Methods will include:

  • Portfolios of practical work
  • Presentations and pitches
  • Academic posters
  • Reports
  • Literature reviews
  • Research proposals

Career Prospects

Graduates are expected to attain senior positions in the digital marketing industry, including roles within major commercial organisations or senior roles with digital marketing agencies, either locally, nationally, or internationally. Other posts related to the sector include events, offline marketing and PR, engineering, local authorities, software development companies and FinTech companies. You will also gain PGCert and PGDip awards in this course.

Which department am I in?

Business and Creative Industries

Study options

Full Time (1 year)

Tuition fees
£14,500.00 (US$ 15,712) per year
This is a fixed fee
Start date

Expected September 2022


Paisley Campus

High Street,



PA1 2BE, Scotland

Entry requirements

For international students

Bachelors degree or relevant academic, vocational or professional qualifications including significant work experience in the digital marketing / marketing sector. General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training) overall score 6.0 with no sub-test less than 5.5, TOEFL IBT: 78; no sub-test less than: Reading 17; Listening 17; Speaking 17; and Writing 17.

*There may be different IELTS requirements depending on your chosen course.


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