Through our programme you'll discover a multifaceted perspective on Digital Marketing for success in the contemporary world. The world is increasingly digital. In such a setting, digital techniques are more than ever important in marketing and a growing demand for employees who have necessary knowledge and skills to employ these technologies strategically. This programme is theory and research driven and seeks to develop the critical and analytical capabilities of the participants. It aims to provide you with knowledge of strategic and tactical use of digital marketing and its importance in a global marketplace. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.
Which department am I in?
King's Business School
Study options
Full Time
(1 Year)
Tuition fees
£38,300.00 (US$ 49,462)
per year
This is a provisional fee yet to be approved
Start date
September 2027
Venue
King's College London, University of London
Strand Campus,
London,
Greater London,
WC2R 2LS, Southern England, United Kingdom
Entry requirements
For international students
A minimum high 2:1 undergraduate Bachelors (honours) degree with a final mark of at least 65% or above
If you have a lower degree classification, or a degree in an unrelated subject, your application may be considered if you can demonstrate significant relevant work experience, or offer a related graduate qualification (such as a Masters or PGDip).
Programme specific requirements
In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree in any subject with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. We welcome applications from applicants with non-Business degrees.
*There may be different IELTS requirements depending on your chosen course.