What will I learn?

Overview

Our Digital Marketing MSc programme is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The programme, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others. You will be able to appreciate different theoretical bases for marketing decisions and how current research is applicable to such decisions in a digital business environment while being mindful of social responsibility and sustainability.

Course detail

Digital marketing is no longer an add-on. It’s an integral part of every organisation’s marketing strategy. This Digital Marketing MSc course will enable you to develop your ability to think strategically about critical marketing issues and challenges while also enhancing the professional marketing knowledge required to work effectively in an increasingly complex and overwhelmingly digital global environment. Our School’s aim is to help King’s change the world. Graduates from our Digital Marketing MSc will be equipped to help organisations flourish in the future.

Teaching and assessment

We will use a delivery method that will ensure students have a rich, exciting experience from the start. Face to face teaching will be complemented and supported with innovative technology so that students also experience elements of digital learning and assessment.

Which department am I in?

King's Business School

Study options

Full Time (1 year)

Tuition fees
£29,850.00 (US$ 41,070) per year
This is a fixed fee
Application deadline

Expected July 2022

Start date

17 January 2022

Venue

Waterloo Campus

Stamford Street,

Southwark,

London,

SE1 8WA, England

Full Time (1 year)

Tuition fees
£29,850.00 (US$ 41,070) per year
This is a fixed fee
Application deadline

Expected July 2022

Start date

17 January 2022

Venue

Strand Campus

Strand,

Westminster,

London,

WC2R 2LS, England

Entry requirements

For students from United States

Students who have completed a Bachelor degree from a recognised institution in the United States of America will be considered. Grades may vary depending upon the course chosen.

For international students

Undergraduate degree with High 2:1 honours (i.e. overall average of at least 65% across all years of study). Please note that, due to the content of this Master's programme, it is not normally suitable for applicants with an undergraduate degree in Marketing or who have undertaken multiple Marketing modules as part of their undergraduate degree. Some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS or similar software, is strongly recommended. In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme. Students can demonstrate their English Language Proficiency with the following tests and grades: IELTS (Academic): 7.0 overall with a minimum of 6.5 in each skill; TOEFL iBT: 100 overall with a minimum of 25 in writing and 23 in each of the other skills.

*There may be different IELTS requirements depending on your chosen course.

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