What will I learn?

Overview

Our MSc in Digital Marketing enables you to specialise in planning and applying digital marketing strategies.

The specialist digital marketing knowledge we teach helps you to understand and create digital marketing solutions. During your studies you will develop:

  • a strong foundation in marketing theory and practice
  • a specialist perspective on digital marketing and how it integrates into an overall marketing framework
  • the skills to analyse complex marketing situations in the digital environment and develop solutions and actions.

The work placement option, available if you start the course in September, prepares you for your future career.

In addition, you have the opportunity to take the Institute for Direct and Digital Marketing (IDM) Certificate level exam. IDM student members benefit from digitally focused job opportunities through the IDM digital hub.

After graduating you will be ready for a range of careers including:

  • Digital Marketing Analyst
  • Social Media Manager
  • Communities and Social Media Specialist.

Career prospects

Graduates of this course will gain the knowledge and skills for future roles in digital marketing, such as:

  • digital marketing analyst
  • social media manager
  • communities and social media specialist.

In addition, graduates from our portfolio of courses are employed in marketing roles throughout the world; these include jobs in media, digital, brand and communications agencies, as well as in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, luxury retail and hospitality, travel, publishing and manufacturing. Employers include:

  • Johnson & Johnson
  • Hitachi
  • DK
  • Avis
  • PWC.

Accreditation(s)

Chartered Institute of Marketing, Institute of Direct and Digital Marketing.

Which department am I in?

Oxford Brookes Business School

Study options

Full Time (1 year)

Tuition fees
£15,900.00 (US$ 21,550) per year
This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

Expected January, September 2022

Venue

Headington Campus

Gipsy Lane,

Oxford,

Oxfordshire,

OX3 0BP, England

Full Time (2 years)

Tuition fees
Standard Degree fee - £15,900; sandwich (placement) fee - £2,000. The full-time fees quoted are for the taught Year 1. Fees will be charged for the placement year in Year 2 and are available on request.

*Price shown is for indicative purposes, please check with institution

Start date

Expected September 2022

Venue

Headington Campus

Gipsy Lane,

Oxford,

Oxfordshire,

OX3 0BP, England

Entry requirements

For students from United States

A four year bachelor degree with a minimum GPA of 2.7. Bachelor degree requirement: 2.1 (for direct entry) with GPA 3.2; 2.2 (for direct entry) with GPA 2.7; Pass guide (for a pre-master's course) with GPA 2.0. IELTS 6.0-7.0 overall with 6.0 in reading and writing, 5.5 in listening and speaking (see individual course details).

For international students

The programme is designed to attract students from a wide range of backgrounds, disciplines and nationalities. Applicants are welcome from any academic discipline. Admission is normally open to those with: a minimum of a second-class honours degree or equivalent overseas degree from a recognised institution or equivalent professional or other qualification. Those who do not meet any of the above criteria may be eligible for entry, provided they have compensatory work experience. This should include, in particular, further professional training and accreditation and the demonstration of appropriate career development. Entry will also be subject to two satisfactory references (one of these must be an academic reference). English language requirements: IELTS minimum 6.0 (with a minimum of 6.0 in reading and writing and 5.5 in listening and speaking). if you have completed your undergraduate degree in the UK (at least one full year of study) you will automatically meet our English language requirements.

*There may be different IELTS requirements depending on your chosen course.

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About Oxford Brookes University

Excellent graduate outcomes, with over 95 per cent of Oxford Brookes students in employment or further study within six months of graduating.

  • The UK’s top modern university (QS rankings)
  • GBP 220 million in development from 2015 – 2025
  • 94 per cent of research internationally recognised
  • Based in the famous city of Oxford, one hour from London

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