International Tourism Management - BA (Hons)

Manchester Metropolitan University

Whether you want to attract visitors to Blackpool or manage hotel staff in Barbados, tourism is full of exciting opportunities. And, in the post-pandemic world, the sector is becoming more innovative than ever.With input from leading organisations like ABTA, Qantas, Visit Manchester and TUI, we’ve developed a range of modules directly relevant to a career in the tourism industry. You’ll explore key questions like what makes an attractive destination How can marketing be applied in different markets Which management strategies get the best out of employees And you’ll put your ideas into practice, working on real world briefs for real organisations.Develop skills for lifeTourism is big business. To succeed in this competitive market, organisations need managers with strong business acumen and the creative flair to come up with innovative ideas. Here at Manchester Met, we’ll help you develop both.You’ll build essential skills like analysing financial statements and planning budgets. You’ll study operational models, learn the theories behind human resource management, and can even add a new language to your repertoire. Then, to turn you from a competent manager to a brilliant one, we’ll help you think creatively, strategically and globally. You’ll discover how to apply your broad set of skills to any challenge your future business or employer might face.Uncover inside knowledgeThe course content covers a huge range of topics – but it’s the teaching team that will bring it to life. They’ll use their contacts, their latest research and their experiences working in the industry to inform their teaching. You’ll always be up to date with the latest insights, whether it’s new theories of tourist behaviours, or how businesses stayed agile throughout the coronavirus pandemic.With our links to top employers and leading organisations, you’ll have plenty of opportunities to expand your network through work experience or special events like guest lectures. And with the option of studying abroad or spending a year on placement, you can expand your horizons even further.

Marketing, International Business and Tourism