Marketing with Business Analytics - BSc (Hons)

University of Roehampton

Marketing today is about more than selling products. It’s about understanding people, predicting behaviour and turning insight into impact. The organisations leading the way are the ones combining creativity with data to make smarter decisions, build stronger brands and create meaningful customer experiences.Our BSc Marketing with Business Analytics prepares you to thrive in exactly that environment. Blending digital marketing, brand strategy and consumer psychology with analytics and business intelligence, this course develops graduates who can think creatively, interpret data confidently and make commercially informed decisions.Through live projects, industry-focused learning and practical application, you’ll explore how marketing shapes organisations, influences audiences and drives growth in a rapidly changing digital world. Alongside creative and strategic skills, you’ll learn how to analyse customer behaviour, measure campaign performance and transform complex data into actionable insight.You’ll study topics including:* Digital marketing strategy and social media* Consumer behaviour and customer insight* Branding and strategic communications* Content creation and digital storytelling* Customer analytics and data visualisation* Business intelligence and automation* Advertising and emerging digital trendsFrom developing campaigns and analysing customer journeys to presenting data-driven recommendations, you’ll graduate with practical experience, professional confidence and a portfolio of work that reflects the realities of modern marketing careers.

Faculty of Business and Law