Study Marketing Strategy and Consumer Insights MSc at City St George's, University of London in the UK, Bayes Business School (formerly Cass)

About this course

About this course
- Overview
- Department
Study options
Entry requirements
- International

What will I learn?

MSc Marketing Strategy and Consumer Insights is designed for those who want to launch a successful career as a professional marketer. You’ll develop a strategic mindset powered by innovative thinking and sharp analytical insight. As a future marketing leader you will also gain the ability to influence decision-makers to drive business growth. The course explores topics in consumer psychology, sustainability, culture, and technology to give you a 360-degree view of effective marketing strategy in a fast-paced world. You’ll graduate with the confidence to specialise and lead in a variety of marketing and innovation-driven roles. No prior marketing experience is needed - just curiosity, creativity, and ambition.

Which department am I in?

Bayes Business School (formerly Cass)

Study options

Full Time (1 Year)

Tuition fees

£32,600.00 (US$ 42,101) per year

This is a fixed fee

*Price shown is for indicative purposes, please check with institution

Start date

October 2026

Venue

Bunhill Row

106 Bunhill Row,

London,

Greater London,

EC1Y 8TZ, Southern England, United Kingdom

Entry requirements

For international students

A UK upper second class degree or above, or the equivalent from an overseas institution. Previous study of business, management or finance is not required. Work experience is not a requirement of this course.

*There may be different IELTS requirements depending on your chosen course.