Master of Business Administration (Digital Marketing)

University of Hertfordshire

The Master of Business Administration program will equip you with a critical understanding of business and management essentials, covering areas such as people management, strategic marketing, and financial proficiency. You’ll develop strategic leadership skills crucial for success in the professional world, and the ability to assess organisational strategic positioning. In our Masters of Business Administration (Digital Marketing) programme, you'll immerse yourself in the dynamic world of digital marketing, focusing on three core pillars: Digital Marketing Tools and Channels, Strategy and Planning, and Management. You’ll have the opportunity to explore current and emerging cutting-edge trends while mastering advanced practices like resource management, performance measurement, and integration across different aspects digital marketing. As a Hertfordshire MBA student, you’ll be supported by first-class facilities, including our virtual learning environment, StudyNet, which provides access to other students, lecture notes and over 100,000 e-books and e-journals. Additionally, you’ll benefit from teaching and supervision by our expert research-active staff, several of whom are world leaders in their field and act as consultants with leading organisations such as Roche, Camelot and BDO Hayward.