Study BA in Strategic Communication: Media and Technology at Western Michigan University in the USA, College of Arts and Sciences
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BA in Strategic Communication: Media and Technology
Western Michigan University

USA

1

About this course

What will I learn?

Western Michigan University's strategic communication major prepares students with knowledge, skills and expertise in internal communication and external communication. This integrated approach meets the 21st century market demand for increased flexibility and breadth of communication competencies in today's communication specialists. Students will complete a common set of foundations and core courses and then select one of four concentrations to complete the degree: public relations, leadership and teamwork, diversity and inclusion, or media and technology. Beginning with the fall 2021 semester, the program with a public relations concentration also will be available fully online.

Which department am I in?

College of Arts and Sciences

Study options

Full Time (8 Semesters)

Tuition fees
US$18,942.00 per year
Books/Supplies- 1128

*Price shown is for indicative purposes, please check with institution

Start date

June 2026

Venue

Main Campus

Kalamazoo, MI,

Kalamazoo,

Michigan,

49008, Midwest, United States

Full Time (8 Semesters)

Tuition fees
US$18,942.00 per year
Books/Supplies- 1128

*Price shown is for indicative purposes, please check with institution

Start date

January 2027

Venue

Main Campus

Kalamazoo, MI,

Kalamazoo,

Michigan,

49008, Midwest, United States

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Entry requirements

For international students

A first-year applicant is a student who is applying for admission and who has not attempted or earned any college credit after graduating from high school/secondary school (or earned equivalent).

Minimum English proficiency test scores:

Test of English as a Foreign Language (TOEFL): 71 iBT

International English Language Testing System (IELTS) Academic: 6.0

Pearson Test of English, Academic Module (PTE): 48

Michigan English Test (MET): 48

Application deadlines:

Fall: June 15; Spring: October 15

*There may be different IELTS requirements depending on your chosen course.

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About Western Michigan University

Western Michigan University offers career-focused degree programs which propel students into meaningful careers in their specialty.

  • 9/10 students employed in jobs they like (WMU Outcomes, 2024)
  • Top 100 for graduate programs in five fields (USNWR, 2025)
  • 16:1 student-faculty ratio, (WMU Common Data Set, 2024)
  • 93% of students join Experience-Driven Learning (WMU, 2024)
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