Bachelor of Applied Science in Digital Marketing

Bellevue College

Digital advertising and social media have redefined today’s marketing practices. Web-optimized strategies are essential for acquiring and engaging customers in the Internet Age. This degree provides students with sought-after skills including content creation, search optimization, website design, and customer relationship marketing. Be ready to fill creative, analytical, and executive marketing roles across digital platforms.The Bachelor of Applied Science (BAS) in Digital Marketing degree provides students with current digital skills that are most requested by local employers: mobile marketing and advertising, online video content creation, social media marketing, search engine optimization, paid search, display advertising, customer relationship marketing (CRM), marketing analytics, and website design. This hands-on skill development complements a critical thinking framework built around marketing strategy. Such training will position graduates to tackle roles in the creation and use of digital marketing across multiple media platforms.

School of Business and Technology