Study Bachelor of Business Administration in Marketing - Advertising and Integrated Marketing Communications at Pace University in the USA, Lubin School of Business
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Bachelor of Business Administration in Marketing - Advertising and Integrated Marketing Communications

USA

10

What will I learn?

Marketing shapes how businesses connect with the world-and with a bachelor's degree in advertising and marketing from Pace University, you’ll learn how to craft compelling campaigns and drive brand success. Located in the global marketing hub of New York City, our program gives you hands-on experience with world-class advertising, media planning, and digital marketing. Today’s brands need marketing professionals who can turn big ideas into measurable impact. Pace University’s advertising and marketing communications degree prepares you for dynamic careers in brand management, media planning, and integrated marketing. This hands-on marketing and advertising program gives you the opportunity to work on real-world projects, intern at top agencies and corporations, and learn from faculty with deep industry connections. Courses cover traditional and digital marketing strategies, consumer behavior, advertising strategy, and global brand management-giving you a well-rounded education in the field.

Which department am I in?

Lubin School of Business

Study options

Full Time (8 Semesters)

Tuition fees
US$55,040.00 per year
Transportation:- $1,120

*Price shown is for indicative purposes, please check with institution

Start date

August 2027

Venue

New York City Campus

One Pace Plaza,

New York,

10038, Northeast, United States

Full Time (8 Semesters)

Tuition fees
US$55,040.00 per year
Transportation:- $1,120

*Price shown is for indicative purposes, please check with institution

Start date

January 2027

Venue

New York City Campus

One Pace Plaza,

New York,

10038, Northeast, United States

Entry requirements

For international students

Official transcripts, diplomas, and leaving examination scores from secondary and post-secondary schools (in English). Send a photocopy or fax of your valid passport/national identity card displaying your photo and name. Two letters of recommendation (PDF) from a teacher or counselor who knows you well and can attest to your academic potential and personal characteristics. Letters of recommendation are not required for international transfer students.One essay/personal statement, approximately 250-650 words in length, which will assist the Admission Committee in reviewing your application. The essay/personal statement you submit must consist solely of your own original work.We also consider the GPA (Grade Point Average) that is indicated on your high school transcript. We generally look for students in the top 50% of their class. For schools that don't use a ranking system, we consider a 2.5 GPA or higher to be the equivalent. Finally, the Office of International Admissions conducts a holistic review of each application that includes a careful review of the following documents; letters of recommendation, personal statement / essay, and extracurricular activities.

*There may be different IELTS requirements depending on your chosen course.

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About Pace University

With excellent teaching quality, outstanding facilities, and amazing internship opportunities students are given every tool for success at Pace.

  • Top 250 universities in the country (U.S. News & World, 2023)
  • International students from over 120 countries
  • Dually AACSB accredited in business and accounting
  • Student-to-faculty ratio of 14:1

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