Bachelor of Business Administration in Marketing

University of Texas - Arlington

Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals. The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. This option allows for the inclusion of one of the business certificates available, or even a double major with another business area of study. Blending the BBA in Marketing with the BBA in management or including the Professional Sales Certificate can be attractive in the marketplace.

College of Business