Study Bachelor of Business Administration - Marketing at Florida International University - Shorelight in the USA,

Bachelor of Business Administration - Marketing

USA

What will I learn?

The marketing major provides a solid understanding of business activities under the marketing umbrella-from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. Students receive a broad foundation in marketing concepts and practices and opportunities to pursue greater understanding and skills in selected areas of the discipline including sales, advertising, distribution and logistics, and international marketing. Graduates are able to understand consumer behavior, calculate retail pricing on both cost and profit based approaches, interpret the language of marketing research, and analyze a company's marketing strategy in order to recognize appropriate and inappropriate marketing alternatives.

Study options

Full Time (8 Semesters)

Tuition fees
US$21,642.00 per year
Start date

May 2027

Venue

Modesto A. Maidique Campus

11200 S.W. 8th Street,

Miami,

Florida,

33199, South, United States

Full Time (8 Semesters)

Tuition fees
US$21,642.00 per year
Start date

January 2027

Venue

Biscayne Bay Campus

3000 NE 151 Street,

North Miami,

Florida,

33181, South, United States

Entry requirements

For international students

Submit your application.Submit official sealed transcripts.For undergraduate students, you must submit official high school transcripts in sealed envelope (with course-by-course evaluation and translation) If the official transcript is not in English, a second copy of the transcript must be requested from previously attended institution(s) for translation by a certified translation agency. Both the official translation and the original official transcripts must be submitted.Submit proof of degree or diploma.If you are a transfer student, you will also need the following:Course-by-course evaluation of transcripts conducted by a NACES.org approved office. Official evaluation must be forwarded directly to FIU from the evaluation service.One exception: Chinese language transcripts from Tianjin University of Commerce will be evaluated by FIU staff for admission to the Bachelor of Science in Hospitality Management. If you have less than 60 transferable credits, you must also submit your high school transcripts (with translation if needed) and SAT and/or ACT scores.

*There may be different IELTS requirements depending on your chosen course.

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