Bachelor of Business Administration in Marketing

University of North Texas

Our B.B.A. in Marketing prepares you to become an effective marketing decision-maker in business and non-business organizations. With an excellent knowledge of business and marketing fundamentals, you'll be equipped to synthesize marketing-related data into timely and effective business decisions. The essence of marketing is matching supply and demand in complex local, regional and global economies by creating effective marketing programs that satisfy customers' wants and needs. Marketing program activities include: identifying customer needs developing and pricing need-satisfying product offerings effectively communicating with customers and logistics management to assure products reach customers when and where they want them.While earning your B.B.A. in Marketing, you'll learn: Fundamentals of economics, accounting, finance, marketing, information technology and management. Identification of profitable market opportunities. Information acquisition and analysis for assessing opportunities and decision-making. Creating effective marketing programs to tap identified opportunities. Effective oral and written communications and presentation skills. Working with and leading teams

G. Brint Ryan College of Business