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Bachelor of Business Administration in Marketing




What will I learn?

In the Marketing program, we provide you with a well-rounded, state-of-the-art education using a “learn today, apply tomorrow” classroom philosophy. Our rigorous curriculum teaches you to empathize with customers and understand their motivations.

While pursuing your degree, you can apply to the professional selling concentration or earn a certificate in retailing. The professional selling concentration prepares you for a career in business- to-business selling, and selling products and services in an industrial environment.

While pursuing your degree, you'll take courses in:

  • Consumer behavior
  • The foundations of marketing practice
  • Global marketing issues and practices
  • Logistics and supply chain management
  • Marketing analytics
  • Marketing problems
  • Marketing research and information technology
  • Personal professional development
  • Product planning and brand management

Marketers identify target audiences; gather market information; evaluate market data; develop products and services, pricing systems and promotional opportunities; and determine the most effective means of distribution.

Which department am I in?

G. Brint Ryan College of Business

Study options

Full Time (120 credit hours)

Tuition fees
US$21,434.00 per year

*Price shown is for indicative purposes, please check with institution

Application deadline

1 April 2023, 15 July 2023

Start date

15 May 2023


UNT at Frisco

University of North Texas,

2811 Internet Blvd, Suite 100 Frisco,



75034, United States

Entry requirements

For students from United States

Students must have completed a high school graduation or equivalent qualification.

For international students

Applicants must have Graduation from a high school recognized by the home country ministry of education. English Language Proficiency: IELTS - Overall band 6.0 or higher; TOEFL - Internet-Based (IBT): 79; Paper-Based: 550; PTE - Score of 53 or higher.

*There may be different IELTS requirements depending on your chosen course.


About University of North Texas

One of the largest public Tier 1 (top 3%) U.S. research universities, the University of North Texas is the choice of over 3000 international students.

  • One of the nation’s largest public research universities
  • Ranked by Carnegie Foundation as Tier 1 research university
  • 239 degree programs across 14 colleges
  • One of the nation’s most diverse universities

Get in touch