Bachelor of Business Administration in Marketing

Dallas Baptist University

The Bachelor of Business Administration in Marketing (BBA Marketing) focuses on educating students in all aspects of the marketing industry, including sales, advertising, communications, brand management, digital marketing, market research, and social media. This program offers students the opportunity to learn how companies utilize their marketing resources to increase profits, gain a broader customer base, and enhance customers’ loyalty. The faculty at DBU instruct from both academic and industry perspectives, having worked in large advertising firms, marketed their own businesses, and served in the marketing departments of many of the world’s largest companies. DBU's Marketing program includes a lot of hands-on experience, including the National Collegiate Digital Marketing Championship. The purpose of the major in Marketing is to equip students with an exceptional, Christ-centered education in marketing so that they can become ethical leaders in the global economy. We help students translate theory into practice with a focus on serving the needs of others. Our approach seeks to integrate the latest research with the timeless truths of Scripture to help students navigate the marketing and business world from a Christian perspective.

College of Business