Bachelor of Business Administration in Sport Management

Dallas Baptist University

The Bachelor of Business Administration in Sport Management is an exciting new program designed to prepare students for dynamic careers in one of the world’s fastest-growing industries. Blending core business principles with the unique demands of sport, this program equips students with the skills needed to thrive in areas such as marketing, event management, analytics, and leadership. Through a forward-thinking curriculum and real-world applications, students gain a competitive edge while exploring the business behind professional, semi-professional, collegiate, and interscholastic sport. Students in the program benefit from hands-on learning experiences, industry engagement, and opportunities to connect with sport organizations and professionals. With a focus on innovation, strategic thinking, and ethical leadership, graduates are prepared to make an immediate impact in the sport industry or pursue advanced study. Whether managing events, building brands, or leading organizations, students will be positioned to turn their passion for sport into a successful and meaningful career. The BBA in Sport Management is a new program in the Carter School of Business that is in the process of meeting the conditions of eligibility for accreditation by the Commission on Sport Management Accreditation (COSMA).