Bachelor of Science in Business Administration - Marketing (Digital Marketing and Analytics)

Duquesne University

Marketing is everywhere-from your favorite influencer’s latest brand collab to the data-driven ad campaigns that shape what you buy. At its core, Marketing is about understanding people, creating value, and providing information to help them make informed decisions. A Marketing degree equips you with the skills to connect brands with the right audience in a competitive world. You will begin the marketing major by taking a three-course core curriculum, which includes sales fundamentals, buyer behavior, and marketing research. Then, choose a concentration in one of three areas-Digital Marketing and Analytics, Professional Selling and Marketing, or Sports Marketing.

Palumbo-Donahue School of Business