Bachelor of Science in Business Administration – Marketing Specialization

Bowling Green State University

Marketing offers a pathway into the world of business and creativity. With this degree, you won’t just learn about advertising and consumer behavior. You will master the art and science of influencing markets, building brands and connecting with people in meaningful ways. Marketing is a specialization within the Bachelor of Science in Business Administration (BSBA) program at BGSU. Our cutting-edge curriculum combines tried-and-true marketing theories and strategies with emerging, technology-forward practices, such as digital marketing, artificial intelligence and analytics. Use creative and analytical thinking in areas like product design, sales, services, pricing and promotion. Learn innovative ways to dig into consumer behavior to learn how and why buyers choose, use and discard products and services. Explore how to leverage popular social networks to promote brands.

Allen W. and Carol M. Schmidthorst College of Business