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Bachelor of Science in Business Administration – Marketing Specialization

USA

What will I learn?

Marketing students develop a variety of skills and interests as they learn about the analytical science of marketing and acquire an appreciation for the creative art of marketing practice. Students learn theories and practices about how products, services, and ideas are developed, distributed, priced, and promoted by a variety of business, nonprofit, and government organizations. They consider social, ethical, and legal issues.

Marketing students can choose from a broad array of careers and fields such as sales, retailing, advertising and promotions, public relations, product management, marketing research, services marketing, and social and government services.

The quality of the marketing program is enhanced by learning opportunities outside of the classroom. For example, students can participate in the BGSU Collegiate Chapter of the American Marketing Association, the BGSU Sales Competition, as well as in internships and cooperative education positions.

Which department am I in?

Allen W. and Carol M. Schmidthorst College of Business

Study options

Full Time (122 credit hours)

Tuition fees
US$13,519.00 per year
Tuition and Fees: USD $13,519/year; Nonresident Fee: USD $7,988.40/year

*Price shown is for indicative purposes, please check with institution

Application deadline

Expected November 2024

Start date

13 January 2025

Venue

Bowling Green State University

BOWLING GREEN,

Ohio,

43403, United States

Entry requirements

For international students

Students should have official transcripts from secondary school and from any post-secondary school attended.

English Language Proficiency requirements, provide one (or more) of the following recommended minimums from the list below:

TOEFL IBT: 71

MELAB: 69

IELTS: 6.0

Pearson Test of English (PTE): 48

Duolingo English Test Score: 100 (temporarily accepted through Spring 2024 admission)

Completion of ELS Intensive English for Academic Purposes Level 112

*There may be different IELTS requirements depending on your chosen course.

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About Bowling Green State University

Bowling Green State University is ranked as Ohio’s top public or private university for student experience.

  • More than 200 undergraduate majors offered
  • 80 percent retention rate for returning first-year students
  • Freshmen are automatically considered for scholarships
  • TRIO student support services available

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