Bachelor of Science in Business Administration - Marketing

University of San Francisco

Bring your whole self to the marketing program at USF. Bring all your skills and interests to the table, communication, creativity, innovation, persuasion, data analysis, technology, and a desire to change the world for the better. We recognize that marketing has changed more in the past five years than in the previous fifty. Our curriculum has evolved with these changes. You will explore the explosive growth in international markets, the arrival of Big Data and data analytics and the evolution of customer expectations, especially in regard to sustainability and corporate integrity.Our classes include traditional and non-traditional course work, increasingly using technology-assisted learning tools. In addition to course work, you will have the opportunity to participate in consulting projects with local firms like Cisco, Fitbit, and Oracle. You will meet prominent executives at our on-campus speaking events and have the opportunity to join our tours of high-interest firms around the Bay Area.